Google understands from the reviews that this business is local and relevant based on these factors:

Since search engines want to give you the best local results, it will show up the results of a few businesses locally along with the reviews. When a user searches for a type of business along with a location, Google understands this is a local search. How exactly does google review impact search results? In google search, there are two types of searches: Local and Organic – A good google rating majorly helps you in ranking for local searches. Customers can look for your service on both google search and google maps and having reviews is impactful to their decision-making.

Google reviews not only boost your local ranking, but also act as also social proof that customers love your service or product. It should be clear that both earning positive reviews and responding to both negative and positive reviews can help you to rank higher in local searches. In 2015, review signals only accounted for 10.8% of ranking factors, whereas now it is at 15.44% and listed as number 13 of the top 50 local ranking factors. Google reviews improve local search ranking or Local SEOĪccording to Google’s local ranking factors, reviews accounted for 15.44% of how Google ranks a local business.

It’s not just the rankings these reviews matter because they give potential customers valuable insights into your business operations, and customers’ actual experiences with your company and these experiences and reviews matter, in fact if you are a local business you should think of them as social proof which can end up defining the success of failure of your business. While the proximity you do not have control over and there’s so much one can do to optimize the GMB listing to stand out from the competition the reviews you generate play the most important role in local rankings. What Google shows you for these searches is not ranked randomly, the rankings are defined through an algorithm that weighs in various factors like proximity to your location, quality of your google business page listing, and your Google rating which is obviously aggregated based on the reviews your business generates. If you want to visit a restaurant or are looking to avail a service what do you usually do? You go online and do a local search or search on Google Maps, right?

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